Privacy Policy

Security & Privacy Policy

Last Updated: December 2025

ToolsToday.com LLC ("ToolsToday", "we", "us", or "our") respects your privacy and is committed to protecting the Personal Information you share with us or that we collect about you when you use our website www.toolstoday.com and related services (the "Site"). By accessing or using the Site, you agree to this Security & Privacy Policy ("Policy").


1. Information We Collect

We collect the following categories of Personal Information ("Personal Information"):

a. Information You Provide

  • Name, email address, billing and shipping details
  • Account login information
  • Order history, returns, and exchanges
  • Information submitted through forms, chat, surveys, or support tickets

b. Payment Information

We do not store your full credit or debit card number. Payments are processed securely through third-party payment processors and checkout providers. We and they use this information to process your orders, prevent fraud, and manage payments and refunds.

c. Automatically Collected Information

When you use the Site, we automatically collect certain information, which may include:

  • IP address, browser type, device identifiers, and operating system
  • Pages viewed, links clicked, time spent on the Site, and referring URLs
  • Cookies, pixels, and similar technologies used for functionality, analytics, personalization, security, and advertising

d. Customer Service & Communications

We collect information when you contact our support team, including via email, phone, chat, or ticketing systems. This may include your contact details, order information, and the content of your communications with us.


2. How We Use Personal Information

We use Personal Information to:

  • Process and fulfill orders, payments, returns, and exchanges
  • Operate, maintain, and improve the Site and our services
  • Provide customer support and respond to your requests
  • Personalize your experience, including product recommendations and relevant content
  • Send service messages and order updates
  • Send marketing communications where permitted by law or with your consent
  • Conduct analytics, measurement, and performance reporting
  • Detect, prevent, and investigate fraud, abuse, and security incidents
  • Comply with legal obligations and enforce our Terms of Service

3. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Enable core Site functionality (such as cart and checkout)
  • Remember your preferences and settings
  • Measure Site traffic and performance
  • Personalize content and product recommendations
  • Support advertising and retargeting
  • Help prevent fraud and enhance security

Non-essential cookies are managed through our cookie consent tool. Depending on your location, you may see a cookie banner and can adjust your cookie preferences at any time by using the cookie or privacy settings link provided on the Site.


4. How We Share Personal Information

We do not sell Personal Information.

We may share Personal Information only with the following types of third parties:

a. Service Providers

We share Personal Information with trusted service providers who perform services on our behalf, such as:

  • Payment processing and checkout
  • Order management, fulfillment, and shipping
  • Customer service and support platforms
  • Email and SMS communication tools
  • Website hosting, analytics, and performance monitoring
  • Advertising, attribution, and marketing support
  • Fraud prevention and security tools
  • Content and social video integrations

These service providers may access Personal Information only as needed to perform their services for us and must protect it in accordance with contractual and legal requirements.

b. Dropshipping & Fulfillment Partners

For certain products, we may share your shipping details and necessary order information with manufacturers or vendors who ship products directly to you.

c. Legal, Compliance & Security

We may disclose Personal Information:

  • To comply with applicable laws, regulations, legal processes, or governmental requests
  • To enforce our agreements, policies, and Terms of Service
  • To protect our rights, property, safety, or that of our users or the public

d. Business Transfers

In connection with a merger, acquisition, reorganization, or sale of all or a portion of our business or assets, Personal Information may be transferred as part of the transaction, subject to applicable laws.

e. Aggregated or De-Identified Data

We may share aggregated or de-identified data that does not identify you with third parties for any lawful purpose.


5. Your Choices & Rights

a. Marketing Communications

You may opt out of marketing emails at any time by:

  • Clicking the "unsubscribe" link in any marketing email; or
  • Contacting us at [email protected]

Even if you opt out of marketing communications, you will still receive necessary transactional emails such as order confirmations and shipping updates.

b. Account & Profile Information

If you have an account, you may be able to review and update certain information by logging into your account. You can also contact us to request access to, correction of, or deletion of your Personal Information, subject to applicable law and data retention requirements.

c. California Privacy Rights

If you are a California resident, you may have rights under the California Consumer Privacy Act (as amended) ("CCPA"), including the right to:

  • Request information about the categories and specific pieces of Personal Information we have collected about you
  • Request deletion of certain Personal Information we have collected from you
  • Request correction of inaccurate Personal Information
  • Opt out of certain uses of Personal Information that may be considered "sharing" for cross-context behavioral advertising
  • Not be discriminated against for exercising these rights

You may exercise these rights by contacting us at the email address listed in the Contact section below, or by using any privacy request tools we provide on the Site. We may need to verify your identity before responding to your request.

d. GDPR / UK GDPR Rights (EU & UK Users)

If you are located in the European Economic Area (EEA) or the United Kingdom (UK), you may have rights under the EU General Data Protection Regulation ("GDPR") or UK GDPR, including the right to:

  • Access your Personal Information
  • Request correction of inaccurate Personal Information
  • Request deletion of your Personal Information in certain circumstances
  • Object to or restrict the processing of your Personal Information
  • Request data portability
  • Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the information in the Contact section below. You may also have the right to lodge a complaint with your local supervisory authority.


6. Data Retention

We retain Personal Information for as long as necessary to:

  • Provide products and services and fulfill orders
  • Manage your relationship with us
  • Comply with legal, tax, and accounting requirements
  • Resolve disputes and enforce our agreements

We may retain certain information for a longer period where required or permitted by law. You may request deletion of your Personal Information, subject to legal and operational requirements.


7. Children’s Privacy

The Site is not directed to children under 18, and we do not knowingly collect Personal Information from children. If we become aware that we have collected Personal Information from a child under 18, we will take steps to delete such information. If you believe a child has provided us with Personal Information, please contact us.


8. Security

We use reasonable technical, administrative, and physical safeguards designed to protect Personal Information from unauthorized access, disclosure, alteration, or destruction. These measures include encryption for sensitive data in transit, access controls, and other security practices.

However, no method of transmission over the Internet or method of electronic storage is completely secure. You are responsible for maintaining the confidentiality of your account credentials. If you believe your account or Personal Information has been compromised, please contact us immediately.


9. International Data Transfers

We are based in the United States and the Personal Information we collect is processed in the United States and other countries where our service providers may operate. These countries may have data protection laws that are different from the laws of your country. Where required, we use appropriate safeguards to protect Personal Information when it is transferred internationally.


10. Changes to This Policy

We may update this Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we do, we will revise the "Last Updated" date at the top of this page. Your continued use of the Site after any update constitutes your acceptance of the revised Policy.


11. Contact Us

If you have any questions, requests, or concerns about this Policy or our handling of your Personal Information, please contact us at:

ToolsToday.com LLC
Email: [email protected]
Please include "Privacy Request" in the subject line.